Sustainability is at the forefront of the fragrance industry in 2024, with companies adopting eco-friendly practices to meet consumer demands for greener products. Innovations include biodegradable packaging, the use of renewable energy in production, and the sourcing of natural and ethically harvested ingredients. Brands like Maison Louis Marie and Clean Reserve are leading this charge, creating scents that are not only luxurious but also environmentally conscious. This shift reflects a broader trend towards sustainability in luxury goods, driven by a more environmentally aware consumer base