Niche fragrances are gaining popularity in 2024, appealing to consumers seeking unique and artisanal scents. These perfumes often feature rare and unusual ingredients, crafted in small batches to ensure quality and exclusivity. Brands like Serge Lutens and Diptyque are at the forefront of this trend, offering fragrances that tell a story and evoke strong emotional responses. This niche market caters to those who view perfume as an art form and a means of self-expression, distinct from mainstream offerings