Fragrance festivals and events are becoming more popular in 2024, celebrating the art and culture of perfumery. These events offer immersive experiences, from scent workshops and masterclasses to interactive exhibits and launches of new perfumes. They provide a platform for brands to connect with consumers and for enthusiasts to deepen their understanding and appreciation of fragrance. Major events like Esxence in Milan and the World Perfumery Congress highlight the industry's vibrancy and its role in cultural expression